GREAT CAMPAIGNS ARE NOT A DATE RANGE ON A CALENDAR - THEY ARE ABOUT AN AMAZING DESTINATION THAT YOU AND YOUR SUPPORTERS WANT TO REACH TOGETHER.
Banish "It's fundraising Season or It's that time again annual appeal..."
Start looking into donors' hearts and minds. We need to explain WHY GIVING NOW makes sense for them, Tell them what urgent, compelling, fascinating things they can achieve with their gifts. Express how their money will go further RIGHT THIS INSTANT. Spin them a story that engages them on their terms!
For example: We would like to raise $300,000 so we can send 100 children like this one boy through our outcome driving programs. If 300 people give $1,000 we can fill one of our clubs.
The Boys & Girls Clubs of Manatee County Florida Mission:
"To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens."
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