Saturday, October 4, 2008

12 WAYS FOR FUNDRAISERS TO FACE THE ECONOMY

From the Agitator, 7 Fundraising Tips for Surviving 2008:

1) Don't Whine.
2) Re-Project and Take it Upstairs.
3) Advance the time-table for your year-end campaigns.
4) Resist Your Natural Instincts.
5) Engage your core donors as you never have before.
6) Do not lose the courage of your convictions.
7) Don't expect that the "good old days" will ever return.

From Fundraising Success magazine, Five Tactics to Rev Up Fundraising in a Down Economy:

1) Connect with your donors' pain.
2) Call mid to major donors now.
3) Begin year-end campaigns in September with installment options.
4) Use Alternative giving vehicles.
5) Focus on segmentation and target total net incomes (not return on investment or revenue)

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