DONORS: WHAT THEY GET IS KEY TO WHAT THEY GIVE

THE BENEFIT EXCHANGE:

What do I get for my money? If I'm fundraising, there are many possible benefit exchanges I can offer my donors - faith in themselves, inspiration, a feeling of accomplishment, or , on a more mundane level, a plastic wristband or logo-laden coffee mug.

Think about this formula the next time you ask for money. Remind donors of the returns of giving, which are precious indeed.

The qualities of a great "benefit exchange" are:

IMMEDIATE - What will the donor get right away

BOYS & GIRLS CLUBS OF MANATEE COUNTY: Your gift of $1,000 TODAY will sponsor one child for one year in our clubs.

PERSONAL - need to believe from our message that the reward we're offering for taking action will make something better for them personally.

BOYS & GIRLS CLUBS OF MANATEE COUNTY: Besides being a tax benefit to you (donor), your gift will give children a place to go after school to learn and grow and develop into responsible and caring citizens thus securing a safer neighborhood for you and your community. You are doing your part which will positively impact many.

RELEVANT - Plug into existing mindsets

BOYS & GIRLS CLUBS OF MANATEE COUNTY: Today, Now, crime rate is high, Gangs are out of control and Poverty is growing. Your donation is a step towards investing in the children of your community. If they are in attendance at our clubs after school, they do not have idle time to participate in gangs and drugs. In addition, the skills and knowledge the clubs provide give children the tools needed to make healthy decisions. In addition, 85% of children attending our clubs graduate high school. With a high school diploma, the child is eligible for a good paying job thus eliminating the chance of poverty.

The Boys & Girls Club Movement is clearly a community problem solver, thus every living human being in the community receives the maximum "benefit exchange" when they invest in our clubs.