THE BENEFIT EXCHANGE:
What do I get for my money? If I'm fundraising, there are many possible benefit exchanges I can offer my donors - faith in themselves, inspiration, a feeling of accomplishment, or , on a more mundane level, a plastic wristband or logo-laden coffee mug.
Think about this formula the next time you ask for money. Remind donors of the returns of giving, which are precious indeed.
The qualities of a great "benefit exchange" are:
IMMEDIATE - What will the donor get right away
BOYS & GIRLS CLUBS OF MANATEE COUNTY: Your gift of $1,000 TODAY will sponsor one child for one year in our clubs.
PERSONAL - need to believe from our message that the reward we're offering for taking action will make something better for them personally.
BOYS & GIRLS CLUBS OF MANATEE COUNTY: Besides being a tax benefit to you (donor), your gift will give children a place to go after school to learn and grow and develop into responsible and caring citizens thus securing a safer neighborhood for you and your community. You are doing your part which will positively impact many.
RELEVANT - Plug into existing mindsets
BOYS & GIRLS CLUBS OF MANATEE COUNTY: Today, Now, crime rate is high, Gangs are out of control and Poverty is growing. Your donation is a step towards investing in the children of your community. If they are in attendance at our clubs after school, they do not have idle time to participate in gangs and drugs. In addition, the skills and knowledge the clubs provide give children the tools needed to make healthy decisions. In addition, 85% of children attending our clubs graduate high school. With a high school diploma, the child is eligible for a good paying job thus eliminating the chance of poverty.
The Boys & Girls Club Movement is clearly a community problem solver, thus every living human being in the community receives the maximum "benefit exchange" when they invest in our clubs.
Sunday, September 21, 2008
Tuesday, September 16, 2008
Share a moment, create a memory, make your kid's day!
When was the last time you hoola hooped? Or how about raced your kid in a potato sack race? These are the kinds of memories that will stay with your child forever.
The Boys & Girls Clubs understands the importance of spending time together as a family. But we also understand how busy and jam-packed our lives have become. Most families rely on two incomes. Some parents are working more than one job just to make ends meet. And while we are working to meet the needs of our children we are sacrificing the quality time that they need from us. Its a tough situation we are all faced with.
That's why we've created Boys & Girls Clubs Day for Kids! This Saturday, September 20th we are having an afternoon full of fun for the entire family. Come out to 3900 Manatee Ave W, Bradenton, Florida from 11am-2pm for free food and tons of fantastic family activities. This is your chance to hoola hoop, join your kid in a tug of war contest, or just spend time talking during lunch.
Join us this Saturday in celebrating family togetherness. Share a moment, create a memory, make your kid's day!
The Boys & Girls Clubs understands the importance of spending time together as a family. But we also understand how busy and jam-packed our lives have become. Most families rely on two incomes. Some parents are working more than one job just to make ends meet. And while we are working to meet the needs of our children we are sacrificing the quality time that they need from us. Its a tough situation we are all faced with.
That's why we've created Boys & Girls Clubs Day for Kids! This Saturday, September 20th we are having an afternoon full of fun for the entire family. Come out to 3900 Manatee Ave W, Bradenton, Florida from 11am-2pm for free food and tons of fantastic family activities. This is your chance to hoola hoop, join your kid in a tug of war contest, or just spend time talking during lunch.
Join us this Saturday in celebrating family togetherness. Share a moment, create a memory, make your kid's day!
Thursday, September 4, 2008
IN FUNDRAISING, DONORS MATTER - NOT YOU
I know your organization is great. But people don't support your because you're great. They support you because they are great.
When you get your mind around the fact, you are more than half-way to consistently great fundraising.
Copyblogger makes this important point at I DON'T CARE YOU. Here's a way you can approach this in fundraising copy:
....write your content as if you're addressing readers directly, while focusing on their desires and needs. Don't flatter your own ego by penning boastful descriptions of you and your business. Show people you're listening instead.
Donors have no reasons to care about -- until they see how you fit into their world. It's your job (not theirs) to make the connection clear. Bragging about yourself will never do that.
When you get your mind around the fact, you are more than half-way to consistently great fundraising.
Copyblogger makes this important point at I DON'T CARE YOU. Here's a way you can approach this in fundraising copy:
....write your content as if you're addressing readers directly, while focusing on their desires and needs. Don't flatter your own ego by penning boastful descriptions of you and your business. Show people you're listening instead.
Donors have no reasons to care about -- until they see how you fit into their world. It's your job (not theirs) to make the connection clear. Bragging about yourself will never do that.
INTEGRATED FUNDRAISING OPERATION
KEY POINT #4
Regarding special events, consider adding "thanking activities" to the event calendar - simple, free events to which your best planned-giving prospects are invited. Use free special events as a forum to educate and cultivate your loyal annual fund prospects and as an opportunity to meet your new prospects personally.
Regarding special events, consider adding "thanking activities" to the event calendar - simple, free events to which your best planned-giving prospects are invited. Use free special events as a forum to educate and cultivate your loyal annual fund prospects and as an opportunity to meet your new prospects personally.
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