Sometimes it helps to make a promise to keep yourself on the right path. Well, here's a good one for you: Fundraising consultant Tom Ahern has created THE DONOR-CENTRIC PLEDGE for fundraisers.
It's a belong and comprehensive statement of beliefs for fundraisers. Here are just a few of them. Fundraisers should believe....
* That no one "owes" us a gift just because our mission is worthy.
* That donors want to make a difference in the world --and that our mission is one of many means to that end.
* That individual donors respond to our appeals for personal reasons we can only guess at.
* That fundraising serves the donors' emotional needs as much as it serves the organization's financial needs.
* That we are in the "feel good" business. Donors feel good when they help make the world a better place.
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