4 KEY THOUGHTS.....
KEY THOUGHT #1
You and your colleagues - in fact, the entire non-profit organization you serve-work together to make the organization prosper. The organization is powered by the energy of your donors and volunteers and the strength of your mission and your staff. All of these elements should be brought to bear if you wish to maximize your fundraising potential. Take a Big-Picture view of fundraising, looking at all potential forms of communication with your external constituencies.
Stay tuned for Key Thought #2.......
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